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D&B Hoovers^®

Analyze target markets, identify ideal customers, seize opportunities in time, gain deep customer insights, and accelerate sales conversion

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D&B Hoovers^®

Leverage the leading global business database and advanced analytics to deliver comprehensive and actionable sales intelligence. Precisely identify and understand target prospects and customers to help businesses win more opportunities. By applying CRM best practices to sales and marketing operations, accelerate the sales cycle and empower businesses to stay ahead of the competition.

Identify Target Customers

Precisely target potential customers using a global database of over 300 million businesses.

By leveraging data on over 300 million active businesses worldwide and applying 185 filtering criteria—including basic information such as location, industry, and global family tree, as well as advanced insights like Decision Headquarter, Spend Capacity, and Growth Trajectory—sales teams can accurately identify high-potential prospects. Combined with SmartSearch AI, this solution uses artificial intelligence to enable natural language queries, allowing users to quickly filter prospects without the need to manually search or configure filters.
Engage at the Right Time

Stay ahead with real-time alerts on customer activity, ensuring you engage at the optimal time.

The Smartlist® feature keeps you instantly informed of new potential customers that match your selection criteria. With Triggers, you’ll receive timely updates on key business changes. The Visitor Intelligence and Bombora Intent add-ons provide insight into which companies are visiting your website or actively researching relevant topics online—empowering your sales team to stay one step ahead and seize new business opportunities.
Know Who to Contact

Access nearly 500 million compliant business contacts worldwide to ensure your message reaches the right decision-makers efficiently.

Leveraging the global database of nearly 500 million compliant business contacts, you can precisely filter by seniority, function, email, phone, and more. Our ongoing processes of standardization, verification, and cleansing ensure that you receive high-quality and reliable contact information.
Engage With Relevance

Leverage in-depth customer intelligence to initiate more valuable conversations with both prospects and existing clients.

With Executive Insight, Call Prep Questions, SWOT analyses, competitor insights, industry and analyst reports, you'll be equipped with powerful talking points to support targeted and impactful engagement. SmartMail-AI enables rapid generation of personalized outreach emails, significantly boosting communication efficiency. Additionally, D&B Hoovers® seamlessly integrates with MS Dynamics and Salesforce, allowing you to import target companies into your CRM with a single click—enhancing customer management productivity.

Key Features

Identify and Focus on the Best Opportunities

D&B Hoovers® delivers powerful search capabilities and in-depth company intelligence, updating an average of 375 million data fields daily. This enables you to quickly and easily identify real, timely sales opportunities and drive revenue growth.
- Search & Build a List
  Leverage over 185 search filters and more than 1,000 industries to build highly targeted prospect lists.
- SmartLists®
  Create dynamic SmartLists® to track the latest business opportunities tailored to your ideal customer profile.
- Company Profile
  Access in-depth business intelligence on a company through 30+ content modules, helping you uncover high-value opportunities.

Localization Support

Company Name Search and Display in Local Languages

Users can search for local companies directly in their native language, which significantly simplifies the D&B Hoovers^® search process. This feature helps users quickly identify target companies and accelerates sales conversions.
Multilingual Interface Support

D&B Hoovers^® supports 20 languages in addition to Simplified Chinese and English, making it easier for users to view and access information in their preferred language.

Add-on

Drive Deeper Technical, Market, and Financial Insights for More Targeted Sales

D&B Hoovers^® not only offers top-tier company intelligence and innovative analytics but also allows you to extend its value with add-on modules. Our add-ons provide deeper financial, market, and technical intelligence, helping you strategically target prospects, accelerate business research, and effectively showcase your products and solutions through personalized messaging. This enables you to stay in tune with market trends and customer needs, driving rapid business growth.

Technology Insights

Gain the inside track for more strategic selling in the IT Vertical.

The Technology Insights add-on module provides comprehensive information on IT architecture, technology strategies, and competitive landscapes to help you pinpoint target customers with precision. This data can also be used to assess a company’s technological maturity, understand which tech stack they are using, or determine if they are innovating with cutting-edge technologies.

It Helps you to:

Identify target companies based on technology usage
Recognize upsell, cross-sell, and competitive substitution opportunities
Support Account-Based Marketing (ABM) activities and strategic customer planning

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Core Functions

Technology in Use - Report

Identify upsell, cross-sell, and competitive displacement opportunities.
Technology in Use - Filters

Target companies based on product or vendor usage.
CRUSH Report

Gain insights into global leading IT architectures and enterprise strategies to develop more effective strategic account plans.
Related Business Signal

Access 12 additional tech-related business signals to stay informed of news and emerging opportunities.

Precision Research

Employ more strategic selling with global market analysis and the most extensive financial information available

The Precision Research add-on module offers in-depth financial data, along with company and market reports from leading analysts and global market research firms. It includes financial statement reviews, equity reports, valuations, ratios, and UCC filing data, enabling a clearer understanding of a company’s challenges and opportunities to support smarter decisions and more strategic customer sales planning.

With Precision Research, you can:

Conduct financial analyses to identify cash-rich or heavily indebted businesses, as well as potential risks and opportunities
Gain insights into the financing activities of prospects, customers, and competitors
Make more informed decisions with deep, analyst-driven intelligence on companies and markets

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Product Features

Deep-Dive Financials

Gain insight into financial health
Top-Shelf Market Analysis

Perform deep-dive global market research
UCC Filings Data

Detect purchasing trends and gain insight into business activities

Bombora Intent

Accelerate the Identification of High-Intent Prospects

What is Bombora?

Bombora collects intent data through proprietary data partnerships and patented data science methodologies. By analyzing interactions with intent topics, Bombora identifies potential customers who are currently demonstrating strong buying intent.
What are Intent Topics?

Intent topics describe the nature of online content. They are derived through deep learning and natural language processing models that interpret content and output the most relevant topics.
What Bombora Can Reveal

Gain insights into the purchasing intent of prospects, customers, and competitors.
Identify which companies are most likely to be interested in your products and services.

Visitor Intelligence

Know which companies are visiting your website and engage in a personal way.

B2B buyers have changed how they make purchasing decisions, with digital channels now serving as their primary source of procurement information. As a seller, you aim to understand potential buyers through online interactions—but are often constrained by limited website visitor data. Dun & Bradstreet helps you accurately identify who is visiting your site and what they need, empowering you to design more effective marketing campaigns and uncover greater sales opportunities.

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Feature Highlights

D&B Hoovers Visitor Intelligence is Dun & Bradstreet’s corporate visitor identification solution. As an add-on feature within D&B Hoovers®, it enables you to easily identify the businesses visiting your website, empowering your sales team to quickly pinpoint potential prospects.

By matching visitors to your website, with our large database from the Dun & Bradstreet Data Cloud, you can understand who is visiting your website and which content is attracting your ideal customer profile.
Whenever web visitor data for your website is matched to a D-U-N-S® Number, that Visitor Intelligence data will impact a company in D&B Hoovers for up to 90 days after the visit.
Every company with one or more detected web visits in the past 90 days will be flagged in the D&B Hoovers search results and within Lists and Smart Lists with an indicator. Each web visit is also connected with a Page Category configured by your company so you can slice the full web visitor audience by the page types and URL patterns that they visited.

Our Advantages

Improve lead generation and lead conversion by identifying warm leads of the companies that are showing interest in a specific product or service.
Gather enhanced web analytics and measuring against your KPIs.
Improve routing to sales by leveraging firmographics such as company size, revenue, and location in your audience of web visitors.
Track web activity and interests of existing customers which can uncover up-sell opportunities.
Accelerate with prospects based on known, specific page visits.

Interactive Demo

Begin reaching buyers and winning deals