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Technology, Media & Telecommunications

Drive Business Performance with Intelligent Data

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    Alibaba Cloud

    Alibaba Cloud: Optimization of Public Cloud Data Management and Risk Control for Global Expansion
    • D&B Data Blocks
    • D&B Hoovers
    Background

    Alibaba Cloud Computing Co. Ltd. (hereinafter referred to as Alibaba Cloud) ranks first in the Asia-Pacific region and third globally in market share for public cloud services. 

    Challenges

    Alibaba Cloud has raised the stakes for its overseas marketing. Its global expansion demands faster and more accurate market intelligence to support strategic decisions.  

    Solutions & Results

    Alibaba Cloud leverages D&B’s global data service to integrate global customer information more accurately and efficiently. With D&B Hoovers®, Alibaba Cloud can precisely identify target companies, assess their backgrounds to supplement sales leads and generate new opportunities.  

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    Sage

    Sage: Delivering total data-driven sales and marketing support throughout the customer lifecycle
    • D&B Data Blocks
    Background

    Sage is a major, multinational player in the world of business software with millions of customers, over 11,000 employees and offices across the globe. 

    Challenges

    The data was purchased from external vendors and some benchmarking took place for prospecting, but most work was handled internally with no single repository or consistent tracking of results. Data was federated, regionalised and segmented by business silo. 

    Solutions & Results

    Dun & Bradstreet was selected as the data provider of choice because of its ability to work at a group level and deploy global solutions. This provides Sage with an effective global data foundation to underpin their sales and marketing operations.  

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    Algolia

    Algolia: Data Transformation to Sustain Growth
    • D&B Hoovers
    Background

    Algolia is a search-as-a-service company with one-stop shop for AI search, which currently helps more than 17,000 businesses optimize their site searches, earned a spot on Inc. 

    Challenges

    The company were trying to determine which of those records were relevant to them, which records could be merged or purged, and how they could clean up their database. 

    Solutions & Results

    Algolia used a toolkit from Dun & Bradstreet’s portfolio of sales & marketing solutions. D&B Connect was at the core for data matching and standardization; every sales representative was provided with D&B Hoovers access to enable them to gather intelligence on their segments and territories, and to add that data directly into Salesforce with the click of a button.