Dun & Bradstreet Introduces Integrated Globalization Solution and Global CHA at CIIE 2025

Dun & Bradstreet China participated in the 8th China International Import Expo, marking an important milestone with the global debut of its integrated end to end solution, 「企業出海全鏈路解決方案」. Designed to support Chinese enterprises in expanding into international markets with greater confidence, the solution combines market intelligence, compliance capabilities and risk management to address the full spectrum of needs throughout the globalization journey.

In addition, Dun & Bradstreet introduced its first consumer facing product, Global CHA 「龍易查」, developed for Mainland users seeking fast and convenient access to verified business information through mobile devices. This new product reflects the growing demand for dependable data and transparent business identities as cross-border commercial activity continues to expand.

Mr. Andrew Wu, General Manager of Dun & Bradstreet China, and Mr. Cheng Yuan, Director of Product Sales and Solutions at Dun & Bradstreet China, provided further insights during media interviews on how trusted data supports Chinese enterprises in navigating international markets with greater precision and readiness. They highlighted the pivotal role of data driven intelligence in enhancing decision making and strengthening the competitiveness of companies entering new global environments.

The Dun & Bradstreet booth featured demonstrations, practical use cases and thematic sessions covering cross-boundary credit referencing, risk and compliance, supplier management and sales and marketing strategies. The booth served as a platform for meaningful engagement with partners, regulators and business leaders, reinforcing the company’s commitment to supporting global connectivity through reliable data and actionable insights.

With its presence in Hong Kong, Dun & Bradstreet is uniquely positioned to serve as a strategic bridge between China and the international business community. Leveraging its extensive global database and long-standing expertise, the company continues to connect Chinese enterprises with opportunities worldwide and to promote transparent and responsible global business development.

To visit more event highlights, please visit: https://www.linkedin.com/feed/update/urn:li:activity:7393591275565985792/