D&B Buyer Intent

Reach your in-market buyers when it matters the most

Shed Some Light on the Buying Journey

The B2B buying journey is more self-serve and digital than ever before, and marketers need to identify their in-market buyers early to be successful. This is where intent data comes into play – to help find prospects that are in-market to buy now.

Personalized
Customized to the keywords unique to your business and use case, instead of choosing from a list of pre-defined topics

Precise
Targets buying locations at the site level with the D‑U‑N‑S^® Number, not domain, and aggregates signals across a corporate family

Intelligent
Uses patented processes leveraging NLP and deep learning to screen content relevancy and map billions of unique online engagement events each week

Watch the video to learn more.

How It Works

We take your keywords from paid search that align to your campaign objectives
We create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward your keywords
We deliver your in-market accounts each week, alongside the strength of the intent signal (Intent Score) and the type of content that was engaged with (Buying Score)

Know Who to Call and When

Empower your sales reps with B2B buying signals to help them identify "in-market" B2B buyers and prioritize outreach. By combining D&B Buyer Intent and D&B Hoovers^®, sales and marketing professionals can close business faster by prioritizing “in-market” buyers and engaging them with greater timeliness and relevance.

According to a study by InsideSales, 50% of buyers choose the vendor that responds first. Now you can reach these “in-market” buyers first by activating your personalized intent models in D&B Hoovers^® and access to access in-depth sales intelligence on accounts that are ready to buy.