Why Master Data?
Master Data is
the most important data you have. It’s the information about your
customers, suppliers, partners, and prospects. It is fundamental to
understanding your business entities and commercial transactions — and
gives you a clear view of the building blocks of your relationships. Dun
& Bradstreet helps you master your data by providing the
foundational elements (entity management, hierarchies and linkage)
aligned to meet your business objectives.
Everything we touch today turns to Data
are leveraging data in new ways across your enterprise, from finance,
marketing, technology and sales. You're looking to use data and
technology at scale and to engage with customers, vendors and partners
to gain competitive advantage. But with the overwhelming volume and
velocity of data, what should be creating great insights is creating
chaos. At Dun & Bradstreet, we help you find the truth across all
your data silos.
the results of our leading IT Analyst Study of D&B vs non-D&B
Customers, master data creates significant value across the enterprise:
Let us help you Master your Data
We have the organizational data
structure to connect your disparate sources, the deep data and global
coverage you expect, and the dependable quality and consistency you
require for your master data content. With D&B Master Data, you have
the ability to connect and integrate through multiple systems or
workflows, enterprise partners across your ecosystem, and a growing
network of software alliances and syndicated data sources.
Contact a D&B Master Data Specialist >