Account-Based Marketing - the Art of the Start [Report]

To understand the current state of ABM and the role of data within it, Avention, now part of Dun & Bradstreet, undertook market research surveys and spoke with a variety of B2B marketing leaders. The findings show that the needed data foundation for ABM is not in place with B2B marketers universally. Download the report to learn more about the State of ABM and tips to ABM success.

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