Account Based Marketing (ABM) is a strategy; it’s not a campaign. There is no one single platform for ABM. In fact, to execute a true omnichannel ABM program, multiple platforms must be stacked together depending on the different channels utilized in the omnichannel mix. Even today, so many organizations aim to execute account-based marketing across channels, yet end up with multi-channel campaigns, not an omnichannel strategy. Let’s deep dive on some of the elements of ABM.