A Practitioner's Guide to Account Based Marketing

Account Based Marketing (ABM) is a strategy; it’s not a campaign. There is no one single platform for ABM. In fact, to execute a true omnichannel ABM program, multiple platforms must be stacked together depending on the different channels utilized in the omnichannel mix. Even today, so many organizations aim to execute account-based marketing across channels, yet end up with multi-channel campaigns, not an omnichannel strategy. Let’s deep dive on some of the elements of ABM.

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A Practitioner's Guide to Account Based Marketing

Thank you for your interest. Please tell us about your profession and your areas of interest so we can keep you informed of updates on relevant D&B business insights and solutions: