It is no longer enough to be customer focused in today's marketplace; competitive survival now depends on customer obsession. Finance leaders have data and insight that uniquely positions them to lead initiatives that will enhance the customer experience and build better relationships. But customer obsession requires the integration and collaboration of data across the entire organization. The key to success for finance leaders driving profitable customer obsession efforts is the Dun & Bradstreet D-U-N-S Number. Download this infographic to learn more.