Data is the most valuable asset of your company. Once the sole responsibility of the IT team, it now plays a vital role in shaping and driving the most fundamental sales and marketing decisions. The Marketing function is now becoming aware of another data-driven concept, one that is generating plenty of buzz and helping marketers make sense of all these new data trends. It is called Master Data and it will permeate the marketing landscape quickly. Download this whitepaper by Rishi Dave, CMO of Dun & Bradstreet and find out the next steps on the road towards mastery.