The Customer-Obsessed Finance Leader In The Age Of Data [Research]

Commissioned By Dun & Bradstreet, this Forrester Consulting Thought Leadership Paper was published in July 2017 to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal. Forrester conducted an online survey of 250 finance executives at organizations with $150 million or more in revenue to explore this topic. The study revealed distinct data strategy differences between the firms that merely have good customer experience intentions and those that translate customer strategies into favorable business results.

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