Collaborate to Accelerate - The Modern Mandate for Sales & Marketing [Whitepaper]

The alignment of sales and marketing is way behind schedule. It is disappointing, but true. For more than a decade, technology vendors have been buzzing about it. Yet, even today, as B2B organizations strive to align sales and marketing teams with smart technology, they cannot quite manage it. This whitepaper outlines three customer-centric milestones that sales and marketing teams must tackle together to create a faster path from prospect to profitable relationship: identify the best win-wins, simplify the buying experience, and execute at buyer speed.