Data-inspired Guides to Sales & Marketing - Social Media [eBook]

There's a rumor going around that social media is not as beneficial to B2B organizations as it is to B2C. But the numbers tell us a very different story. Facebook and Twitter are home to some of the largest and most engaged business audiences. A balanced mix of paid, earned (influencer) and organic content across your channels will help maximize your impact and grown your audiences. This means that digital and demand generation marketers need a solid social media strategy, specifically as it pertains to paid advertising. Review these simple steps to optimize your strategy and secure a positive ROI on your social activities today.